You will change your approach to marketing

Built from the author's experience more than 25 years and 5,000 client engagements helping companies improve their marketing, improve their sales and improve their profitability. Shift is a grounded, practical approach to marketing, derived from the established science of behavior change. It's practical. It's usable. And it works.
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Raving Fan

“Shift reveals self-imposed barriers to profit and can be effectively leveraged as a business tool. Man, that alone would make me pick the book up. I am a CEO, President and owner that is in charge of marketing, but nothing in my background prepared me for the task.”

Robert L. Mason, CEO, President and owner
SPOC Automation
Oil & Gas Industry Artificial Lift Controls Manufacturer

Shift explores 19 practical ideas, grounded in the science of behavior change, that can transform your marketing efforts and, by natural extension, your profitability. Shift is broken into three sections: Rethinking the Discipline; Connecting Marketing with Sales; and Planning and Implementation. It is not meant as a theoretical discussion, but a practical guide to help you add repeatability, measurability, accountability and effectiveness to the budget you assign to marketing.

This is not a book of limited tactical ideas or irrelevant art-school creative thinking. It offers a strategic, business-school approach designed to equip business leaders with the knowledge and insights they need to use marketing as it was intended – as a serious business tool that drives new sales and new growth.

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What’s in the book?

Clear, concise storytelling. Shift cuts right to the heart of today’s business issues and offers proven approaches to help business executives find revenue through better marketing and sales.

My goal in writing this book is ambitious: to profoundly change how the leaders of small- to mid-sized B2B businesses approach marketing. Shift will inspire, encourage and empower business leaders to be more successful.

If you are responsible for driving growth in your business but you’ve run out of ideas and your continually frustrated with the wasted money and lost sales —then add Shift to your reading list.

Another Raving Fan

Once again, thank you for writing such a valuable book. My marketing director just finished reading it last week and scheduled a meeting with me to talk about implementation."

Larry Welch, Owner
Cross Gates Family Fitness

Practical and helpful

This book helps executives see through the haze of marketing nonsense to focus on strategies and tactics that actually drives sales. While bookstores are filled how-to and step-by-step, Shift points you to what executives find essential.

What you will find inside:

  • 19 practical ideas that can transform marketing efforts
  • “In practice” sections that will help you apply the ideas presented right now
  • A framework for marketing built on the science of behavior change
  • New ways to look at the role of marketing in your company
  • 5 flaws that are fatal to sales
  • Critical ways marketing and sales must work together
  • How to leverage your unique abilities
  • Knowing what to measure in marketing to determine ROI
  • An executive’s guide to what matters online, even in social media

 

In Shift you will learn about:

  • 6 stages all buyers pass through on the path to a purchase
  • 9 process that help move a prospect through to a sale
  • 4 conversion points to focus resources on
  • How to identify the barriers to sales that are holding back your profit

Bulk purchases for your team

After more than 20 years in the trenches, I finally put pen to paper to share what has proven to work for our clients. With the help of RockBench Press, I've been able to articulate 19 practical ideas, founded in behavior-change science, that will change how you, your team and your organization view marketing. Shift is available for bulk purchase. Simply follow the link.
Bulk Purchases