I love small business
I’ve owned one for more than 25 years, and over that time I’ve devoted my business to helping other business owners create marketing that works and converts more and more profitable customers.
Over the past couple of years, I’ve worked to put my philosophy of sales and marketing down on paper. I’m motivated to elevate marketing into the essential business discipline it is. For too long, I’ve seen business leaders dismiss marketing, fund it with patronizing budgets or assign responsibility for it to people with no ability to impact the business.
My vision is simple but ambitious:
I want to change the way executives at small and mid-sized businesses think about marketing.
And the key to everything, and the subject of my book Shift, is the science of behavior change. I can help you understand the process people follow when they decide to buy anything. And the marketing strategies and tactics that work at every step in that journey. I can help you transform your business.
That’s the purpose of this site.
This CMO Shifted
“If you are responsible for driving growth in your business but have run out of levers to pull, then seriously consider adding SHIFT to your reading list. More than a “how to marketing” guide, SHIFT offers business leaders modern ideas for reaching new customers, in new ways through rapidly evolving marketing channels. Sean’s no-nonsense style of storytelling cuts right to the heart of today’s business issues and offers proven approaches that he’s gleaned over his years of helping companies like mine and yours. I share Sean’s passion for marketing and hope that this book will shift existing paradigms while raising the bar on marketing performance by those who choose to follow his recommendations.”
Frank Sottosanti
Chief Marketing Officer
Transamerica Corporation
I took my business from $2.5 million to $8 million using these principles.
Jennifer Fuller
Small Business Owner
SHIFT
Big businesses boast plenty of MBAs and executive teams that can pontificate on theory, while leaving the implementation to others. That’s not our world. We have to get things done, make things happen. That’s the purpose of Shift, to help you take marketing and create new customers, new business, new growth.
If you could “fix” your marketing, how much would that mean to your business?
- If you could close a few high-value prospects that have been on your call sheet for years, what would it be worth?
- If you could get back the wasted time spent in boring and ineffective marketing and sales meetings, what would the value of that time be?
- What would it be worth to you to be able to identify how much of your marketing and sales budget is wasted on misguided efforts?
Discovery Video Series
Beyond the book: a video series to help you transform your marketing
Learn, at your own pace, how to implement the ideas behind Shift. In this video series, I’ll explain the concepts, the strategies and tactics of Shift, but we’ll go one step further. You’ll also have access to an array of tools to help you implement the practical lessons to finally make your marketing pay the dividends you expect. And it all comes with a money-back guarantee
FULLY ENGAGED
$900- QUICK START:Kindle ebook and pdf
- DISCOVERY VIDEOS:12 videos with 2.5 hours of insights and teaching
- TOOLS:full access to all downloadable tools, including the 6 stages, 9 processes and 4 “conversion point” tests
- COACHING 1-2-1 HELP:set a one-hour remote consulting session
- APPLICATION:60 days of email support
FOUNDATION
$350- QUICK START:Kindle ebook and pdf
- DISCOVERY VIDEOS:12 videos with 2.5 hours of insights and teaching
- TOOLS:full access to all downloadable tools, including the 6 stages, 9 processes and 4 “conversion point” tests
- COACHING 1-2-1 HELP:set a one-hour remote consulting session
- APPLICATION:60 days of email support
JUST THE BOOK
$25- QUICK START:Kindle ebook and pdf
- DISCOVERY VIDEOS:12 videos with 2.5 hours of insights and teaching
- TOOLS:full access to all downloadable tools, including the 6 stages, 9 processes and 4 “conversion point” tests
- COACHING 1-2-1 HELP:set a one-hour remote consulting session
- APPLICATION:60 days of email support